Have you ever found that each time you look at a website for a particular flight the price seems to creep up?
This is called “dynamic pricing” which is when companies like airlines and hotel companies use various factors, including browsing history or cookies, to adjust prices based on individual user behaviour.
It has been claimed and there is evidence suggesting that prices may increase for repeat visitors or those who repeatedly search for the same flights.
It’s important to note this does not always mean that prices increase for repeat visitors. Prices can also decrease based on factors like changes in demand, promotions, or other market dynamics.
To reduce the risk of being negatively affected by Dynamic Pricing you can:
1. Use a VPN: VPN is short for virtual private networks (VPN)
2. Browse in Incognito Mode: Incognito Mode is a browser setting.
However, the effectiveness of these methods can vary.
Alternatively, you can do the following:
Use a Flight Aggregator Website or App
Using flight aggregator websites or apps that compare prices across multiple airlines can help you find competitive rates without being influenced by potential dynamic pricing on a specific airline’s website.
Clear Browser Cookies
Clearing your browser cookies before revisiting a website may be an option if you’re concerned about potential pricing variations based on your browsing history. However, it’s not guaranteed to eliminate all factors influencing dynamic pricing.
Book at Optimal Times
Prices for flights can fluctuate based on factors like the time of day, day of the week, and how far in advance you book. It’s a good idea to monitor prices over time and book when you find a fare that suits your budget.
