When planning a trip, many travellers hesitate to book expensive tourist guides. But did you know that many cities offer fantastic local guide programmes that won’t break the bank? In fact, several places have free city guide tours where you pay what you feel is fair—often just a small token of appreciation, like 5 to 10 euros per person. These tours are typically run by passionate individuals who are learning the art of guiding, combining their enthusiasm with deep knowledge about their city. It’s a win-win: you get an insider’s perspective while supporting their education and the city’s tourism.
For example, during our trips to Lisbon and Rome, we joined these types of local guide tours and found them incredibly rewarding. The guides were knowledgeable individuals studying tourism or history, licensed to work as guides in the city, so they knew a great deal about its past and were well-prepared to answer all our questions. They were friendly, approachable, and encouraged us to explore hidden gems—like the best local eateries, charming coffee shops, and even practical tips like how to drink safely from Rome’s famous street fountains (hint: block one of the water holes to get a perfect stream!).
Our guide in Rome happened to be a young German lady who was studying Art in the city—a subject she clearly loved very much. She was incredibly knowledgeable and passionate, sharing stories that ranged from grand history to quirky local customs. It was clear that you don’t have to be a native to truly love and expertly guide a city.
Another great tip: some hotels partner with these local guide programmes, so tours might be free or discounted for guests. This is definitely worth asking about when you check in. After all, these walking tours add layers of depth to your travel experience—making you feel more connected and worldly. Plus, the little gratitude you leave (a few euros or pounds) feels more like a thank you for an unforgettable experience than a fee.
So next time you travel, give these local guide programmes a try. Whether it’s learning about the city’s history, uncovering hidden foodie spots or just hearing funny anecdotes, you’ll come away with more than just photos—you’ll bring home stories, memories and a deeper appreciation of the place you visited. And who knows? You might even discover your new favourite pizza place in Rome, just like we did!
